Before You Start Your Blog
Whether you are new to writing, or a seasoned pro. There is a lot that goes into blogging that many writers don’t consider. I am confident that the amount of preparation and effort you put into your blog from the beginning is what will dictate the long term success of your blog.
Prior to blogging, I spent many years ghost-writing for various websites, and selling my content to the highest bidder. Many of the content curators I worked for, were able to tell me who their audience was, what my voice needed to be, and whether or not I should sound scholarly, or conversational in they content I would write them.
This made for some really fun writing exercises and created a lot of variety, but it didn’t help me learn how to run my own website successfully! Here are a few things I suggest you consider before you ever purchase hosting or a domain!
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1. Decide Your Topic!
It should be obvious, but this is extremely important and shouldn’t be skipped. I am really lucky that as a Mom blogger, my content can be pretty varied. One day I may write about a really delicious recipe I discovered, and the next I may write about my faith, or parenting struggles.
Deciding your topic is instrumental to helping you decide everything else about your blog. I suggest above all else – find a topic you are passionate about, this will help keep writer’s block under control for the most part. It also will help your audience find you and fall in love with the information you share.
Some super hot blog categories right now are:
Unboxing Blogs or Monthly Subscription Review Sites
Starting a Home Business
2. Create a great and memorable name!
Your name does not need to be perfect, but it should be memorable and ideally should relate to your niche. A lot of people get stuck on this step. I suggest you write a list of a few name ideas, and ask your spouse or trusted friends their thoughts. Then commit to it!
I knew it was important to me that my blog focus on cultured foods, faith, and parenting. A few initial name ideas I had were “Cultured Housewife”, “Cultured Family”. Neither of those names spoke to me, so I visited a thesaurus and saw Home Economist in place of Housewife and fell in love! I felt like it spoke to the nature of the blog more than housewife would’ve. In the end, The Cultured Home Economist was born. It was catchy, easy to remember, and available.
If you are truly having trouble deciding on a blog name. It is ok to use your own name as your brand. This will help your audience relate to you from the start – the only issue is it may not be as memorable for people perusing social media that stumble across you and don’t follow immediately.
3. Create your ideal reader!
This is all about finding your voice and offering your readers consistency. When you are writing a blog, think about the one person you would love to share information with more than anyone in the world, and every time you sit down to post, write it as a letter to that person.
My suggestion for making this easy – is make your ideal reader someone you love, and are passionate about. At first I only considered people I thought I could share valuable information with, but honestly? It got boring writing to them, because I wasn’t as invested in their outcome as I was in someone I loved. So, who is my ideal reader? It’s my daughter at my current age! She is married, navigating motherhood, still figuring out who she wants to be and how to run her home. When I write with my daughter in mind, I am more motivated to maintain a kind, helpful, relevant, and extremely clear writing voice.
So that’s it!
These are the things I think you should consider before starting your blog. So much of what you do as a blogger and business owner involves just jumping in and learning first hand. But a little forethought goes a long way in creating a timeless blog. If you are ready to jump in and start your blog, I recommend reading How to Start a Blog to help you get moving!
So who is your ideal reader? I’d love to hear about the person who inspires you to write relatable, evergreen content in the comments down below!